Further, with an iconic product and logo, it has established itself as a part of pop culture too. It has grown exponentially and become one of the most recognizable companies in the world. In total the Franchise is responsible for over 160 different beverages within a Coca-Cola has an interesting history that makes a great case study in the evolution of brands. It dominated a 48 of the global Market share. The Coca Cola Franchise is the WorldвЂ™s biggest Beverage Industry. Market leader - in a 80 billion industry in the US alone - Coca-Cola has a long tradition of inclusive marketing and diversity, maybe starting in 1971 with 'Id Like to Teach the World to Sing' in the groundbreaking 'Hilltop' television commercial.It portrayed a multicultural collection of teenagers on top of a hill appearing to sing the song.The Coca-Cola Company was founded in 1892 and established its Headquarters in Atlanta.

He then founded The Coca-Cola Company formally in Atlanta in 1889. Later, American businessman Asa Griggs Candler purchased the Coca-Cola formula and brand from PembertonвЂ™s heirs. He also felt that two вЂCsвЂ™ would look good, and the name sounded like an alliteration. He is said to have chosen the name based on its two main ingredients, coca leaves, and kola nuts.

The company also produces and sells other beverages.Related: Why Do Restaurant Logos Use Red And Yellow? The evolution of Coca ColaCoca cola company-2007 case study strategic management. The Coca-Cola Company, American corporation founded in 1892 and today engaged primarily in the manufacture and sale of syrup and concentrate for Coca-Cola (Coke), a sweetened carbonated beverage that is a cultural institution in the United States. In 2005 the Coca-Cola Company introduced Diet Coke sweetened with the. It has since been a publicly traded company listed on the New York Stock Exchange.The company supported its introduction with a massive advertising campaign.

Thums Up: The Indian Cola brand, acquired in 1993. Minute Maid: Acquired in 1960 for an undisclosed amount. Here are some of the brands that it added to its portfolio. Additionally, these have helped it expand its reach and fight its competition in markets, home, and abroad. Acquisitions:The Coca-Cola Company has grown its brand through several smart acquisitions over the years.

Coca Cola Company Introduction